Asia Youth Entrepreneurs Competition
A competition for high school and university students across ASBF's member countries. Each country runs a national round first, then ASBF organizes the regional phase, with mentors from across Asia.
Asia's small businesses, growing together.
ASBF is a federation of small business organizations across Asia. We help SMEs in the agricultural value chain, from upstream production to downstream distribution, share knowledge, connect markets and shape policy.
Asia to the World | Secretariat in Jakarta, Indonesia
Next: Asian Small Business Growth Summit, Singapore, 19 to 20 Nov 2026
Next: Asian Small Business Growth Summit, Singapore, 19 to 20 Nov 2026
15countries and territories on the ASBF board
Since 2016led by Founder and Chairman Hermawan Kartajaya
Farm to tablefocus on the agricultural value chain
Who we are
The Asia Small Business Federation (ASBF) is a multi-nation organization that champions the sustainable growth of small and medium enterprises and promotes them globally. It brings together small business organizations from Asian countries to collaborate, share best practices and speak up for entrepreneurs.
ASBF is made up of the Foundation, which provides the legal standing, and the Federation, which carries out the mission through operational and business programmes. The Federation is domiciled in Jakarta, Indonesia.
See how ASBF is governedVision and mission
Vision. To strengthen and empower SMEs in the agricultural sector across Asia, from upstream production to downstream processing and distribution, through entrepreneurial marketing.
Mission. To create a regional platform for governments, academicians, researchers, corporations and SMEs to share knowledge, connect markets and influence policy across the agricultural value chain, from farm to table.
Board and committee
Founding Chairman
Hermawan Kartajaya
Indonesia
Honorary Founding Fellow
Assoc. Prof. Hooi Den Huan
Singapore
Executive Director (to Chair)
Taufik
Indonesia
Executive board
President
Arlene Martinez, CPM Asia
Philippines
Immediate Past President
Prof. Dr. Mosaddak Ahmed Chowdhury
Bangladesh
Vice President I
Prof. Dato’ Eric Ku
Malaysia
Vice President II
Shinji Tanaka
Japan
Secretary General
Jenni G Bayas
Philippines
Board members: country presidents
Country President
Barbara
Australia & New Zealand
Country President
Jack Yao
China
Country President
Alex Hung
Hong Kong
Country President
Peng Suyoto
Indonesia
Country President
Enkhbayasgalan (Basah) Tungalag
Mongolia
Country President
Kevin Chan
Singapore
Country President
Enoch Perera
Sri Lanka
Country President
Dr. ThanaOat
Thailand
Country President
Safira Gutteres
Timor-Leste
Country President
John Yeung
Vietnam
What we do
BELLA Awards for Women Agripreneurs
Recognition for women building businesses in agriculture, part of ASBF's push to foster women, youth and digital entrepreneurship in the value chain.
Certified Small Business Advisor (Asia)
A proposed certification with six modules: Marketing, Finance, Human Resource, Technology, Operations and Impact (5P). It builds on the Entrepreneurial Marketing concept.
Entrepreneurial Marketing and the Omnihouse Model
ASBF's thinking draws on the 2023 book by Philip Kotler, Hermawan Kartajaya, Hooi den Huan and Jacky Mussry. The Omnihouse Model links creativity, innovation, entrepreneurship and leadership with productivity, improvement, professionalism and management.
Our objectives
Five commitments guide every ASBF activity and every dollar spent.
- Promote creativity, innovation, entrepreneurship and leadership in agriculture.
- Foster youth, women and digital entrepreneurship in the agricultural value chain.
- Facilitate cross-border cooperation among SME organizations.
- Advocate for SME-friendly policies at national, regional and international levels.
- Organize conferences, competitions, certifications, publications and business exchanges.
Members
ASBF members are Economic Communities of Small Business Organizations (ECSBOs), one per country. Each member is a council, and country members are encouraged to use the name "Asia Small Business Federation (ASBF)" followed by their country.
ASBF country members:
- Australia
- Bangladesh
- China
- Hong Kong
- Indonesia
- Japan
- Malaysia
- Mongolia
- New Zealand
- Philippines
- Singapore
- Sri Lanka
- Thailand
- Timor-Leste
- Vietnam
| Membership | Who | Annual fee | Vote |
|---|---|---|---|
| Full Member | ECSBOs from the Asia Pacific region | US$300 | Yes |
| Affiliate Member | ECSBOs from neighboring regions | US$50 | No |
Members attend the General Meeting and Board of Management Meeting and join all programmes. Fees follow the by-laws draft of 14 November 2025. Apply to the ASBF Board through the Secretariat.
Events and activities
Upcoming
Asian Small Business Growth Summit 2026
Technology, scaling and regional connections. Hosted by ASBF Singapore, the summit brings together SME leaders, ASBF country delegations and partners to explore practical technology, strengthen their businesses and build regional connections. Expect short business cases, moderated panels, audience clinics and facilitated introductions, with dedicated sessions on agriculture, women-led enterprises and workforce transformation.
18 NovemberOptional arrival and welcome activity. Format, venue and costs to be confirmed.
19 NovemberPublic summit and technology showcase. Tickets include the programme, lunch, tea breaks and business matching. ASBF hosts its own evening dinner for delegates and hosts.
20 NovemberInternal ASBF meeting: presidents and designated representatives agree chapter priorities, joint initiatives and follow-up. Closes by 3 pm.
Who it is forEstablished SME owners and decision makers looking to grow. Smaller startups are welcome. Target: about 100 participants, roughly 60% from Singapore SMEs.
Showcase your businessTen places at S$2,000 each: a three-minute stage demonstration, a tabletop display and two named passes for 19 November.
Support the summitCash sponsorship, in-kind venue or catering support, programme expertise and SME introductions are welcome. No fixed tiers.
View the draft programme for 19 November (Singapore time)
| Time | Session |
|---|---|
| 08.30 | Registration and showcase browsing |
| 09.00 | ASBF welcome |
| 09.10 | Opening address (guest of honour to be confirmed) |
| 09.30 | Practical AI adoption for SMEs: demonstration and audience clinic |
| 10.10 | Technology that helps SMEs scale: business case clinic |
| 10.40 | Tea and showcase conversations |
| 11.00 | Workforce transformation for growing SMEs: case presentation and panel |
| 11.40 | Entering new Asian markets: customers, partners and business risks |
| 12.15 | Technology showcase one: five selected companies |
| 12.40 | Lunch and business introductions |
| 13.40 | Technology for scaling agriculture and agribusiness across ASEAN: case panel |
| 14.20 | Women-led SMEs and regional growth: founder panel |
| 15.00 | Tea and showcase conversations |
| 15.20 | Building competitive and resilient Asian SMEs: leadership dialogue |
| 15.55 | Technology showcase two: five further selected companies |
| 16.20 | ASBF business connection tables: facilitated introductions |
| 16.50 | Closing and next steps |
| 18.30 | ASBF-hosted dinner for delegates and hosts (separate arrangements, venue and cost to be confirmed) |
Draft programme, updated 19 September 2026. Speakers, venue and partner participation are still to be confirmed. Ticket sales and showcase bookings are not yet open. Send enquiries to the Secretariat below. Participation does not imply ASBF or government endorsement. International delegates cover their own flights and accommodation.
ASEAN Agri & Food Small Business Marketing Forum
Manila, Philippines, ahead of the ASEAN Summit. Exact dates to be confirmed.
ASBF Annual General Meeting and International Conference
Bali, Indonesia. Hosted with ASBF Indonesia and held every two years to elect the President.
ASEAN Marketing Summit, Jakarta
ASBF took part in the opening session at The Ritz-Carlton Jakarta, Pacific Place, followed by a courtesy visit to the ASEAN Secretariat.
Board of Management Meeting
Colombo, Sri Lanka. Chairman Hermawan Kartajaya reviewed the proposed by-laws, membership fees and next agenda.
Launch of ASBF Sri Lanka
BMICH, Colombo, with the Sri Lanka Institute of Marketing (SLIM).
Annual General Meeting, Manila
ADB Headquarters, Manila, Philippines. Started a strategic collaboration with the Asian Development Bank and appointed new Vice Presidents from the Philippines and Malaysia.
Meeting with the Asian Development Bank
ADB Headquarters, Manila. The ASBF delegation met Ms. Fatima Yasmin, Vice President of ADB, and Mr. Made Arya Wijaya, Executive Director of ADB.
Board of Management Meeting, Yogyakarta
Yogyakarta, Indonesia. Rebranded the Asia Committee for Small Business as the Asia Small Business Federation, sharpened the focus on agribusiness from farm to table, and discussed a youth championship.
Annual General Meeting, Shenzhen
Shenzhen, China. Launched the tagline "Asia to the World", agreed to collaborate with the Asia Marketing Federation and updated the by-laws.
Board of Management Meeting, Bangkok
Bangkok, Thailand. Rebranded the Asia Council for Small Business as the Asia Committee for Small Business and formed three working groups: agripreneurship, womenpreneurship and digipreneurship.
7th Asian SME Conference
Gwangju, South Korea.
6th Asian SME Conference: New Development of Small Business Policy and Management
Iino Convention Center, Tokyo, Japan.
5th Asian SME Conference: Entrepreneurship Meets National Policy
Nay Pyi Taw International Convention Centre, Myanmar.
4th Asian SME Conference: Small Business or Start-Up?
The Kota Kasablanka Mall, Jakarta, Indonesia.
Youth and women in agri-business
The next generation of farmers, processors and sellers needs skills, networks and role models. ASBF runs youth competitions, recognizes women agripreneurs and promotes digital tools, including AI, in its advisor curriculum.
Policy and partnerships
ASBF is sponsored by the Asia Marketing Federation (AMF). It works with national small business councils, universities, regional institutions and marketing associations, and advocates for SME-friendly policy in agriculture.
Publications
November 2025
ASBF By-Laws (draft)
Name and legal status, membership, structure, meetings, finance, amendment and dissolution.
14 November 2025
Chairman's opening, BOM Colombo
Proposed by-laws, membership fees, upcoming AGM in Bali, the Omnihouse Model and advisor modules.
Wiley, 2023
Entrepreneurial Marketing
Kotler, Kartajaya, Hooi den Huan and Mussry. Beyond professionalism to creativity, leadership and sustainability.
Governance and structure
- Foundation. Led by a Chairman, currently Hermawan Kartajaya with his foundation member Y. W. Junardy, Jacky Mussry, Ardhi Ridwansyah, Ajeng Aditi P. & Diah Yusuf. The Foundation holds the legal standing, and administers and safeguards the Federation's funds.
- Advisory Board. Founders and former Presidents.
- Board of Directors. President, Vice President 1 (internal programmes), Vice President 2 (new members and external engagement) and a Secretariat based in the President's country.
- President. Two-year term, up to two consecutive terms. Currently Arlene Martinez, CPM Asia (Philippines). Prof. Dr. Mosaddak Ahmed Chowdhury serves as Immediate Past President.
Meetings and finance
- Annual General Meeting. Every two years. Announced at least three months ahead. Elects the President when two-thirds of voting members attend, in person or online.
- Board of Management Meeting. Every six months, to review each country's progress.
- Funds. The Federation submits a detailed budget to the Foundation for approval before spending, and uses funds only for activities that match its vision, mission and objectives.
From farm to table, across Asia.
ASBF connects small business organizations so that SMEs can learn, trade and be heard. Join the federation or partner with us on a programme.
Contact us